Laurel Denise

Laurel Smith is the owner and creative director of Laurel Denise, a shop that creates meaningful, handmade jewelry, home goods and accessories meant to encourage, inspire and remind women of what they cherish most in life.

Laurel believes in encouragement over competition and prides herself on selling kind, joyful, and honest products. Laurel started the business in 2005 and has been growing ever since. She loves being able to employ local moms to help create some of the handmade jewelry while their kiddos sleep.

In her limited free time, she enjoys spending time with her two kids and husband, reading the latest popular fiction novel, or listening to her favorite podcasts.